Visual Appliances specializes in metrics and
targeting technologies that service the Out Of Home
(OOH) advertising industry. Our products improve ROI
through improved media value or lowered operating
costs.
We service both the Static OOH (SOOH) and the
emerging Digital OOH (DOOH) segments of the OOH
market.
Combining the rich media elements of digital signs
with the communications platform of traditional
kiosks, interactive DOOH (iDOOH) represents a new
paradigm with ROI greater than the sum of its parts.
Visual Appliances' 16x9i is a programmable wide
screen interactive User Interface designed to meet
the needs of a wide variety of commercial market
segments, while opening the door to high-value
interactive advertising models.
OOH media value will
eventually be driven by its targeting capabilities,
just as is the case with web-based advertising
models.
The company's Bulzi product solves the OOH
industry’s dilemma of how to deploy targeted
advertising campaigns. Bulzi utilizes demographic
profiles as the basis for dynamically routing ad
campaigns on complex advertising networks, together
with dynamic pricing of media inventory to maximize
network revenues.
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One of the
original pioneers in the commercial large-format
flat panel (LFFP) display market, Visual Appliances
has over a decade of development in the OOH market.
Some of the company's innovations in the
space include:
· First
commercial LFFP system
· First all-in-one LFFP
system
· First LFFP interactive system
·
First ADA-compliant LFFP system
· First modular
LFFP system
· First DOOH media campaign
management technology
· First DOOH targeted ad
distribution technology
· First interactive DOOH
advertising system
· First LFFP digital
directory system
· First hybrid LFFP
ad-board/directory system
· First image
retention elimination technology
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